3 points on how to make the frozen food section of the supermarket look clean and entice customers to make more spontaneous purchases

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How the frozen food section of the supermarket looks clean and tempts customers to make more impulse purchases. If you also take this one point into account, you will avoid cost-intensive failures:

Who doesn’t know it? When shopping, people like to be guided by how goods are placed, how appealing they look and how clean and inviting the surrounding area is.

Especially in the frozen food sector, however, one notices again and again how often these conditions are not met. Be it because the goods are iced over, they are lying criss-cross in the refrigeration unit or the refrigeration unit itself does not make a particularly good or clean impression.

In theory, there are many comments on what can contribute to the optimal overall impression of the frozen food department:

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1. The frozen food cabinets should not be exposed to draughts, heat or light, as they ice up quickly and there is a risk that the minimum temperature is no longer maintained. Iced furniture also has a higher energy consumption.

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2. The employee in charge should make at least one tour of the freezer department every day and rectify any defects immediately.

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3. Freezer cabinets should always be clean on the outside and inside. Therefore, also clean the front doors and covers regularly.

In practice, unfortunately, the opposite can often be observed. This is a pity, also because customers do not stay longer than necessary in such departments and spontaneous or supplementary purchases are more likely to remain an exception.

The first point in particular cannot always be avoided and often leads to unattractive product presentation and, in the worst case, even to equipment failure with correspondingly high service costs. We would be happy to tell you personally how you can prevent this without much effort and what role the placement of certain product groups plays in this.

Source: https://lebensmittelpraxis.de/warenkunden/15196-warenverkaufskunde-tiefkuehlkost.html?start=2